At this point you might’ve seen them all.
The good posts. The ok posts. And the downright proverbial posts.
Which reels in your attention the most? Why?
I’d be willing to bet the proverbial posts are what you get the most juice out of, come back to time again for good reminders, and maybe even bookmark to share with your good (ehem) marketing friends (because you have those, right?).
I’d also be willing to bet there’s a science to the way those posts are designed to keep you coming back. We all aspire for superbly engaging content writing skills as bloggers. Many fall short.
But fear no more. An outline has been birthed below with the elements to make your content as explosively engaging as possible.
After all, the dream is to have our content consumed like cookie dough, isn’t it?
A Base Will Help It Float
Before your post has any chances of being digested it’s got to have solid basics in place to help it “float.”
Is your font easily legible and does it pass the squint test for both size and color?
Is your writing broken up into 2-3 sentences max to avoid reader overwhelm and “I’m going to have to read THAT?” reactions?
Do you use free tools like Grammarly to make sure your writing isn’t at a second grade level with silly mistakes?
And lastly, does the image included compliment the post, is somehow related, and up-to-date-pleasant on the eyes?
Those four main questions are the gist of this subhead. A post can’t even begin to see hints of engagement if it’s already hard to read from the start.
Remember, the internet was invented to provide easily consumable answers to (sometimes tough) questions. Is your blog doing that?
Easy Access, Easy Score
Building brand awareness is something your highly engaging content can’t survive without.
Remember to keep your posts as accessible as possible by being timely about creating pins for it on Pinterest, posting it to your social media accounts, and providing relevant links in email updates to subscribers.
Now, marketing efforts like making pins for Pinterest for your site can take ages in daily management hours, but with tools like Tailwind, it becomes a heck of a lot easier because of one word: Automation.
Ruthlessly (but tastefully) putting yourself out there gives your content a better chance at a peek than hoping a casual reader will remember your blog and come looking. It’s not a very realistic expectation.
But before it’s out there, the goal is to get people to want to click on what you have to share with the world. In short, you’ve got to up your headline game.
The headlines that tend to get more engagements are:
- How to’s
- Stories on going from bad to good
- List posts
For some headline inspiration and stimulation, try Link Bait Title Generator.
In the Beginning: Use the Big Bang Theory
After you’ve crafted a headline good enough to get them to click, you’ve got to craft an opening to get them to stay.
How can you start on a compelling note?
A few ways are:
- Make a bold general statement about the reader (so it fits more than one person in your general audience).
- Ask a truly thoughtful question (people subconsciously always want to answer questions).
- Start with the shortest story on Earth. A sentence as short as “I lived in a dung hut for 15 years before I learned to write and make millions” can suffice to pique interest.
Fashion Fades, Style is Forever?
Maybe you haven’t fully developed your writing style. It’s ok. But once you’ve got that locked in, capitalize on it to your writer’s advantage.
Maybe your style is always starting with an anecdotal story? Or your style is more analytic and sarcastic?
A confused style leads to a confused message leads to a confused audience.
Be sure you are incorporating your style in the many types of blog posts you’ll write over your blog life span (which we are hoping lasts beyond your own).
To help the flow of your style, and keep your audience reading, master the art of crafting engaging subheads. Simply, don’t make boring subheads that give it all away—then your reader will have zero motivation to read the paragraph that follows it. They’ll know exactly what you’ll say.
Instead, use engaging subheads like I did throughout this post.
As an example, instead of having your subhead say “You should write engaging subheads”, it could be more enticing if it read “throw away the obvious.”
See the difference?
Detonate the Ticking Bomb
While not all blog posts call for a heart-wrenching I-didn’t-see-that-coming climax, most can benefit from highlighting the big idea in an unusual way.
For this to work you must have the main idea for your post clear. From there you can figure out the ‘bomb’ statement you’ll make (hopefully supported by good points).
As a brief example, if your post is about what it takes to be a successful writer, your ‘bomb’ statement could be:
“You don’t need to write 1,000 words a day to find success. Not even 500. Here’s why.”
Unpredictability is often what makes writing memorable and engaging. Making bold statements that the reader didn’t see coming (but that still make sense) can take your writing a long way.
Don’t Burn Bridges
Don’t end your post abruptly. Or on a closed note. Or even worse without any call to action.
The end of your post is the goldmine to dig for greater engagement by ending with a solid call to action, asking a question, or ending on a strong inspirational note (everyone loves inspiration).
Remember, crafting highly engaging content is a science, but it’s not rocket science.
It’s doable. It’s achievable.
You have been equipped.
Now, go forth. Aim for greatness and manifest the impact your content fervently seeks to make 😉.