‘It’s a bird, it’s a plane!
No silly, it’s my business brand!’
This is how I imagine it goes down when you’re stuck with a branding plan that isn’t easily recognizable and stands out. It’s definitely not the best scenario to be in. Maybe you have come up with a business idea but no brand yet? Then you’re reading this post just in time!
So, it’s often easier to be told what NOT to do. This sets a clearer picture for what direction to take, particularly when talking about the visuals of your business. It’s helpful to keep in mind that when stumbling upon a site, before we read any content, we notice colors, textures, and pictures first.
These elements can either be a gateway opportunity for your business to be able to offer more to that potential customer or be a total turn off.
The don’ts of visual branding only serve to stand in the way. Here are some of the things to stay away from when going about your branding business:
Making Your Logo Overweight
Let it be a lean mean muscle machine! By this I mean, sometimes businesses attempt to thrive on a logo that stands out and is unique to them but is bogged down with too many little elements. While it’s ok to include visual elements in a logo that aren’t just your written name, ya gotta use them wisely and sparingly.
When you add two or three little shapes around them that sometimes aren’t related or that make your logo look bulky or weighed down, that’s when it becomes a problem. To the eye, it can look too busy.
A fitting logo that is balanced will do your business much better, and please don’t read into this as “oh well this means it’s gotta be boring.”
Trust me, with a little creativity, it doesn’t have to be the case.
Going Color Crazy
It’s two harsh extremes. When a business builds a website and their branding colors are basically the whole color wheel or their branding colors are one color. Always. While the latter might work depending on the style, purpose, and audience, for most people, especially if you are just starting out, it’s better to stick to a couple of consistently used colors.
If you go color crazy, it can create visual distrust in your audience and might negatively affect your credibility.
Though there are instances when going color crazy might be a fitting part of your branding. And there are cases when that’s not so much the case, especially when you aren’t trying to give off a carefree fun vibe but a more serious businessy one.
If you go color sad, your audience can lose engagement. Color is a visual factor that makes your brand not only stand out in a sea of blah brands but makes it memorable. If you deprive your brand of color, you miss the opportunity to speak to your audience in a way other than written content. Visualize it as cyber body language if you may.
I’ve seen plenty of logos. We all have. And many use the same logo elements as allll the others. Examples? Flowers, antlers, same boring font, a branch with leaves, birds…things of that manner.
My take? ONLY use these elements if they are a vital, central component of what your business is offering. Also, if you do choose to use them, try to include them in an innovative way that isn’t seen everywhere!
This is where you get your designer cap on if you are a do-it-yourselfer.
Your Tastes vs. What is Best for Your Business
This is something I’m sure many of us wrestle with when coming up with the perfect branding combination. It’s something I am still trying to sort out in my mind.
Maybe you are a girly girl and love allll things pink. Or maybe you have more of a goth vibe and enjoy dark colors. Or you are a tomboy and you love everything monochromatic.
Now, when it comes to what you are offering through your business visually, there is a tendency to make things look a certain way because it appeals to YOU primarily. But. Is it fitting to what you are offering your audience (that’s after you’ve figured out who your audience is)?
You might like bunnies and the colors purple and pink, but is it something you should include in a blog about personal finance and investing if you are trying to be taken seriously in the world of numbers?
Attempting to Appeal to The Masses
Many brands attempt to appeal to as many people as possible by being as gender neutral or as generic as possible. This is a dangerous line to walk on. If you try to choose colors with the general public in mind I’d be willing to bet they won’t also be true to your brand, the product you are selling, and your overall mission.
It’s better to aim to be true to you. Your audience will read into this, and as a result you gain quality audience numbers over quantity audience numbers. This can take you a very long way if you are a forward thinker and are planning for long run success and relevance.
Brands can be strongly influential. They are present whether they are good or bad. Maybe you are just starting out with your branding. Maybe you are ready for a rebrand. In either case, it’s vital to keep in mind what not to do as a way to look at branding from a different perspective, especially when our lives are inundated with brands.
Do a quick Pinterest search on ‘logos’. Check out what everyone is using and what everyone is not. Do you want to just be another addition to that? No. You want to be the solid, attention getting brand that can provide value.
I’d love to hear your thoughts on branding and the branding process. How has it been for you? Is there anything you regret? Don’t hesitate to comment below!
Get The Latest Notes.
Blog + biz insight to help you grow in marketing, blogging, and writing.