What if you could find the best Pinterest group boards to use for more eyeballs on your content?
Well, now you can!
The whole process will take a bit of work, but after you’re finished and start seeing your results, you’ll be glad you did it.
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Or, if you do have a blog up and running already, and you have no idea how to get started getting traffic, check out my ULTRA complete guide to getting massive Pinterest traffic.
Quality content, along with quality pins, are also crucial to see any success on with Pinterest traffic.
Finding your best Pinterest group boards will be useless if your pins aren’t clickable and if your content isn’t useful and solves a problem.
And last, to be able to find the best Pinterest group boards that can work for you and your niche, you have to make sure you’ve joined some first.
For that, you can download my tools + resources kit to get more than 75 group boards to join along with directions on how to do it easily!
If you’re beyond those three steps, you can go ahead and start looking at which of your group boards are the best.
For the process to work for you, you need to be signed up for Tailwind ( the most awesome pinning software out there, period!)
If you don’t want to sign up for Tailwind or are on a really tight budget, you can still use their 30-day free trial to take a look at which of your boards you should be pinning to the most! They don’t even ask you for your credit card information and don’t have to continue using them if you decide you don’t like them (fat chance).
Got your free trial?
Let’s dive on in.
The First Step
First, as you log into your Tailwind dashboard.
On the left-hand side, click on Track Your Brand Page > Board insights
You’ll be met with a dashboard that might seem confusing at first, but really isn’t once you get a few things down.
The Two things we want to pay the most attention to here are:
- Virality Score
- And Engagement Score
You can click the little triangles under each title to sort from lowest to highest or from highest to lowest depending on what you’re looking for.
If I’m looking to check the amount of followers of each board, I might check the down arrow under followers and then under total. This will then sort the pins according to the criteria where you click on the little triangle icons ( highlighted in yellow below).
Notice, with the basic plan, Tailwind will only give you data for the last 7 days for virality and engagement.
So it’s important to check back maybe every two weeks to see if any boards have changed and adjust accordingly.
You can also filter the board selection so it only shows you the group boards.
The next thing you want to do is make a list of your top ten boards for virality score and then another list of top ten boards for engagement score.
So, for example. To get your top ten boards for virality score, click on the down pointing arrow in the virality column right under ‘virality.’
This will give you the boards in order from greatest virality score to least.
Make sure you write those down and then do the same with the engagement score.
Once you get that list down, you can cross compare to see which boards have both the highest virality and engagement scores to pin to.
Those can go at the top of your top ten boards to get the very best boards out of the ten.
Once you’ve got that list down, you’ve got your ten best performing group boards for the week.
Here are some things to know on the meaning of virality and engagement:
Virality Score: The virality score is calculated by taking re-pins divided by pins.
It tells you how much re-pins you’re getting on that board on average.
Engagement Score: Engagement is calculated by taking the total number of re-pins, dividing it by pins and then dividing it by followers on the board.
Engagement Rate: Is comparing the amount of re-pins vs the amount of pins with no re-pins.
Because engagement and virality are both very telling of how well your content performs on a group board, then it makes sense to cross reference them to see which of your top ten group boards are both good in virality and engagement and sort them from best to lowest.
> >Looking for more actionable strategies? Make sure you check these out!< <
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Paying Attention To Your Times
Once you have your list of best Pinterest group boards handy, it’s a good idea to take your top group boards and pin to them when your audience is most active on Pinterest.
For many people that’s around the evenings and late at night.
Here is an infographic with the best times to be actively pinning on Pinterest according to Hubspot.
You want to make sure you are constantly checking the rankings of you group boards as you join new ones, leave old ones, or change directions with your blog (which is bound to happen at some point).
This doesn’t mean you want to neglect the rest of the boards that you’re on.
Especially because you want to reach as many people are possible.
When you’re using your top ten boards, it might just mean that you’ll concentrate your efforts on posting your highest quality pins to those boards at the highest engagement times while still pinning to the others.
Take Note: Besides group boards, Tailwind also has some cool new ‘Tailwind Tribes’ you can join (and you don’t even need a paid account).
All you need to do is sign up for the free trial, and once your free trial runs out, if you decide to not get a paid trial, you’ll still have access to the tribes.
This is what your tribe dashboard will look like. It’s almost just like a Pinterest group board, except it’s hosted by Tailwind.
Tailwind tribes can seriously widen your exposure and make you visible to even more people.
It’s basically a concentrated feed of other pinners like you where you can pin your own content to and from.
You can get started joining some Tailwind tribes for free here!
I use Tailwind often and it saves me tons of time that I can use to do other stuff while it does the work for me.
I think what I like about it the most is that, if I choose to, I can schedule even a month’s worth of content. This is great when you’ve got a busy month coming, or a big project you need to work on.
I also love that it gives you analysis on what is working with your Pinterest account and what isn’t. It makes finding your best Pinterest group boards easy.
That way you aren’t blindly stabbing in the dark and simply hoping for the best.
You have an actual set strategy you can work with and tweak as you make progress.
Once again, if you’d like to get started for free for a whole month you can do so here.
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Now— What are your techniques for making sure you’re getting the most out of Pinterest? Drop me a line below.